Week 4 EOC: Discussion Questions

Currently, how many divisions do Dolce and Gabbana have in their company? Has it grown since this chapter was written? If so, how?
 The company has Dolce and Gabbana, D&G, and D&G Junior but I think they may be discontinuing D&G for a while and focus on the more higher end of Dolce & Gabbana Products. 


Do you think Dolce and Gabbana cater to the fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields? 
Because they had bodies and curves that actual women have. They use that as a marketing technique to prove that they care about every type of women, and that everybody and every women should feel beautiful. 


Do you think these women are risqué? Why or Why not?
Yes of course, they are working with D&G and they are known are risque, but it wouldn't be a bad image upon the women. 


Do you think gay and lesbian consumers purchase different fashion brands than heterosexuals? Do you think it was smart for Dolce and Gabbana to target this market? Why or why not?
As a gay consumer I actually purchase things that are really close to what heterosexuals. Although people perceive the gay community to wear exposing clothing or outrageous fashion but I think it's the other way around. I think heterosexuals wear the more revealing clothing and fashion and thats something to consider thinking about, when you're going out next time. 

Week 3 EOC: Discussion Questions

Is Ralph Lauren a designer? Why or why not?

he may be a designer, but he isn't at the same time. He may came up with the creation process, and the design strategy but he doesn't have the skill to come up with fashion designs for everyday wear. 

Where did Ralph Lauren work prior to working for himself? Why do you think this experience was beneficial to his career?


Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?


What is your favorite division of Ralph Lauren? How does that emulate your personal lifestyle?

The Purple Label. It doesn't really emulate my personal lifestyle, but it does give me a perspective of others lifestyles. 

How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
1.) Tommy Hilfiger
2.) Guess Jeans by Georges Marciano
3.) Calvin Klein
4.) Burberry's
5.) Gucci
6.) Emporio Armani

Week 2 EOC: Discussion

1. How was fashion advertising changed since the mid 20^th century? What are some of the differences between ads that appeared before the 1950s and those from the 50’s 60’s and today?

Advertisements before the 1950’s were a little bit more conservative, and more in your face about things than the usual advertisements. Then there are ads that suggest a lot of controversy that was ok in the 1950’s. There are also ads that express more product placement with just a model in the picture representing the consumer itself.

2. What are some of the theories related to fashion branding? What do they say about fashion branding as means of communicating with consumers? How do the contemporary ideas of Hamilton, Debord, Agins, Gobe, and McCracken relate to those of Bauridrillard?

3. What types of meaning does grant McCracken associate with fashion products? Examine its ads today and those from past campaigns. What are the differences? did this fashion company follow its target market clients as they aged? Back up your research with clear examples.

Week 1 EOC: Discussion Questions

1. What is fashion branding? How does branding establish a products identity? 

Fashion branding is a way to establish a company. The way it looks, feels, how people perceive the brand. It also creates a different experience and feeling because fashion branding is different from any type of branding. Fashion branding can also represent the image of a service that the brand is giving. An example of fashion branding is Christian Louboutin, he is famous for his red soles and that is how he brands his name. Because he has the red sole within the shoe it stands apart from any shoe brand on the market because it targets a specific type of consumer that recognizes the brand.

2. How are companies able to sell like T-shirts, jeans, and sunglasses at high prices? Can you give an example of another item sold in the luxury market that might not have been traditionally perceived as a luxury good?

Companies that are able to sell expensive T-shirts, Jeans, and sunglasses were already established through branding themselves in an excellent way. If you gave any luxury goods establishment socks they would be able to sell those socks in a heartbeat, because of how they carry the brand. It also depends where they get the fabric from as well. 

3. Race, ethnicity, religion, and sexual orientation play a part in purchasing decisions.Identify three consumer groups that are different from you. In your opinion, do they differ from each other with regard to fashions and the types of brands they purchase?Why or why not?

Three groups different from me would be African-Americans, Females, and Mormons. They all dress a different way from how I dress. Either way everyone purchases something different that represents my style. Females tend to over spend, African-Americans tend to go on the inexpensive side of fashion, and Mormons tend to overspend on more conservative clothing. As for me I tend to find things inexpensive and expensive to create a different style. Overall everyone's purchasing ideas are different so we can't expect the same thing.