1. How was fashion advertising changed since the mid 20th century? What are some of the differences between ads that appeared before the 1950s and those from the 50’s 60’s and today?
Advertisements before the 1950’s were a little bit more conservative, and more in your face about things than the usual advertisements. Then there are ads that suggest a lot of controversy that was ok in the 1950’s. There are also ads that express more product placement with just a model in the picture representing the consumer itself.
2. What are some of the theories related to fashion branding? What do they say about fashion branding as means of communicating with consumers? How do the contemporary ideas of Hamilton, Debord, Agins, Gobe, and McCracken relate to those of Bauridrillard?
3. What types of meaning does grant McCracken associate with fashion products? Examine its ads today and those from past campaigns. What are the differences? did this fashion company follow its target market clients as they aged? Back up your research with clear examples.
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