he may be a designer, but he isn't at the same time. He may came up with the creation process, and the design strategy but he doesn't have the skill to come up with fashion designs for everyday wear.
Where did Ralph Lauren work prior to working for himself? Why do you think this experience was beneficial to his career?Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?
What is your favorite division of Ralph Lauren? How does that emulate your personal lifestyle?
The Purple Label. It doesn't really emulate my personal lifestyle, but it does give me a perspective of others lifestyles.
How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
1.) Tommy Hilfiger
2.) Guess Jeans by Georges Marciano
3.) Calvin Klein
4.) Burberry's
5.) Gucci
6.) Emporio Armani
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