Monday, October 31, 2011
Tuesday, October 25, 2011
Week 4 EOC: Discussion Questions
Currently, how many divisions do Dolce and Gabbana have in their company? Has it grown since this chapter was written? If so, how?
The company has Dolce and Gabbana, D&G, and D&G Junior but I think they may be discontinuing D&G for a while and focus on the more higher end of Dolce & Gabbana Products.
Do you think Dolce and Gabbana cater to the fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields?
Because they had bodies and curves that actual women have. They use that as a marketing technique to prove that they care about every type of women, and that everybody and every women should feel beautiful.
Do you think these women are risqué? Why or Why not?
Yes of course, they are working with D&G and they are known are risque, but it wouldn't be a bad image upon the women.
Do you think gay and lesbian consumers purchase different fashion brands than heterosexuals? Do you think it was smart for Dolce and Gabbana to target this market? Why or why not?
As a gay consumer I actually purchase things that are really close to what heterosexuals. Although people perceive the gay community to wear exposing clothing or outrageous fashion but I think it's the other way around. I think heterosexuals wear the more revealing clothing and fashion and thats something to consider thinking about, when you're going out next time.
The company has Dolce and Gabbana, D&G, and D&G Junior but I think they may be discontinuing D&G for a while and focus on the more higher end of Dolce & Gabbana Products.
Do you think Dolce and Gabbana cater to the fashionistas that the rest of the design world has rejected? Why do you think they have dressed women like Isabella Rossellini, Madonna, Kylie Minogue, and Brooke Shields?
Because they had bodies and curves that actual women have. They use that as a marketing technique to prove that they care about every type of women, and that everybody and every women should feel beautiful.
Do you think these women are risqué? Why or Why not?
Yes of course, they are working with D&G and they are known are risque, but it wouldn't be a bad image upon the women.
Do you think gay and lesbian consumers purchase different fashion brands than heterosexuals? Do you think it was smart for Dolce and Gabbana to target this market? Why or why not?
As a gay consumer I actually purchase things that are really close to what heterosexuals. Although people perceive the gay community to wear exposing clothing or outrageous fashion but I think it's the other way around. I think heterosexuals wear the more revealing clothing and fashion and thats something to consider thinking about, when you're going out next time.
Tuesday, October 18, 2011
Week 3 EOC: Discussion Questions
Is Ralph Lauren a designer? Why or why not?
Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?
What is your favorite division of Ralph Lauren? How does that emulate your personal lifestyle?
How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
1.) Tommy Hilfiger
2.) Guess Jeans by Georges Marciano
3.) Calvin Klein
4.) Burberry's
5.) Gucci
6.) Emporio Armani
he may be a designer, but he isn't at the same time. He may came up with the creation process, and the design strategy but he doesn't have the skill to come up with fashion designs for everyday wear.
Where did Ralph Lauren work prior to working for himself? Why do you think this experience was beneficial to his career?Currently, how many divisions does Ralph Lauren operate under his name? Can you identify the target market of each division? Are they homogenous or diverse?
What is your favorite division of Ralph Lauren? How does that emulate your personal lifestyle?
The Purple Label. It doesn't really emulate my personal lifestyle, but it does give me a perspective of others lifestyles.
How has Ralph Lauren built on his original brand to create an empire and an almost unparalleled career in fashion? Can you think of someone else who compares to him?
1.) Tommy Hilfiger
2.) Guess Jeans by Georges Marciano
3.) Calvin Klein
4.) Burberry's
5.) Gucci
6.) Emporio Armani
Week 3 BOC: Beech Nut
The company was founded in 1891, to the town of Mohawk Valley.. Along with his friend John Zieley and their brothers founded The Imperial Packing Co. with the production of Beech-Nut ham. The product was founded on the smoked hams of their father, a farmer. The company's principal products were ham and bacon for the first years they started. David and John Zieley sold their shares.
The company was incorporated as the Beech-Nuttagum Packing Company in 1899. In 1900, the company's sales were pretty good. Makers of Beech-nut patented the first vacuum jar with a design that included a Gasket and top that could remain intact so that it was spill proof.
During the first 25 years or so of the 20th century, the company expanded its product line into a multitude of products.
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